SMO · Social Strategy2024
A social system worthy of the properties
Rebuilding the social presence of a luxury hospitality group across three West African cities.
Digital Growth
SMO / Social Media Optimization
Social presence treated as brand infrastructure — art-directed, consistent, and commercially accountable.
Introduction
We build social systems, not posting schedules: a defined visual language, an editorial line, and a distribution rhythm that makes a company legible to the market it wants.
Our view
“Consistency is the whole strategy. Everything else is decoration on top of a rhythm you either keep or you do not.”
Who it is for
- Firms whose social presence contradicts their brand
- Companies building executive and category authority
- Brands expanding into new African or international markets
Problems we solve
- Inconsistent output that erodes perceived quality
- Engagement without commercial consequence
- No system — every post negotiated from scratch
Outcomes
- 01
A coherent, premium presence across channels
- 02
Audience quality over vanity volume
- 03
Content operations that run without founder involvement
Deliverables
- —Channel strategy and editorial line
- —Visual system and content templates
- —Monthly content production
- —Community and reputation management
- —Performance reporting tied to pipeline
Process
- 01
Channel diagnosis
What each platform is actually doing for the business, and which ones should be closed rather than improved.
- 02
Editorial line
A stated point of view, three recurring content formats, and a visual system that survives volume.
- 03
Production rhythm
Monthly shoots and batching so the calendar is filled ahead of time, never negotiated post by post.
- 04
Pipeline review
Reporting tied to enquiry quality and audience composition — not impressions.
Proof
Related engagement
A comparable mandate and the outcome it produced.
Questions
Frequently asked
- Do you manage day-to-day publishing?
- Yes, either fully managed or as a system your internal team operates with our oversight.
- Is paid distribution included?
- Paid amplification is scoped separately once organic performance signals what deserves budget.
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Engage
Discuss smo / social media optimization
A short, direct conversation about scope, timeline and whether this is the right investment for the outcome you want.