Web Design · Due Diligence2025
A credibility platform for cross-border investment
Repositioning a regional investment firm for international LPs, supported by a verification framework for its portfolio pipeline.
SMO · Social Strategy
A social system worthy of the properties
Rebuilding the social presence of a luxury hospitality group across three West African cities.
- Client
- Lumen Hospitality Group
- Sector
- Hospitality
- Discipline
- SMO · Social Strategy
- Year
- 2024
The challenge
Exceptional properties were represented by inconsistent, reactive social content that undercut room rates.
Our approach
- 01
Established an art-directed visual system and editorial line
- 02
Moved from reactive posting to a planned quarterly content calendar
- 03
Trained property teams to capture within the system
Results
- 2.8×
- Growth in direct booking enquiries
- +37%
- Engagement from target markets
- 1
- Coherent brand across three cities
“For the first time our channels look like the properties feel.”
Start a conversation
Build with clarity. Expand with confidence.
Tell us the decision in front of you. We will tell you, plainly, whether we are the right team for it.