SEO / GEO / AEO

Category visibility across search and AI answers

Building an authority position that made a regional agritech firm the cited reference in its category.

Sahel Agritech — Category visibility across search and AI answers
Client
Sahel Agritech
Sector
Agriculture Technology
Discipline
SEO / GEO / AEO
Year
2024

The challenge

The company was absent from both classical search results and the AI-generated answers its buyers increasingly relied on.

Our approach

  • 01

    Rebuilt entity and structured data foundations across the domain

  • 02

    Published a depth-first content architecture around buyer decisions

  • 03

    Ran an authority programme targeting citation-worthy sources

Results

5.1×
Growth in non-branded organic demand
Top 3
Citation share in category AI answers
41%
Of new pipeline attributed to search
“We are now the answer buyers get before they ever reach a comparison page.”
Head of Growth, Sahel Agritech

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