SEO / GEO / AEO2024
Category visibility across search and AI answers
Building an authority position that made a regional agritech firm the cited reference in its category.
Digital Growth
SEO / GEO / AEO
Visibility engineered for search engines, generative engines and answer engines simultaneously.
Introduction
Discovery has split into three surfaces: classical search, AI generated answers, and direct answer engines. We build the entity structure, authority and content depth required to be cited across all three.
Our view
“Ranking is no longer the objective. Being the sentence a model writes about your category is.”
Who it is for
- Companies invisible in their own category
- Brands absent from AI-generated recommendations
- Organisations competing against better-known international players
Problems we solve
- Rankings without qualified demand behind them
- No presence in AI answers where buyers now start
- Thin content that cannot earn citation or trust
Outcomes
- 01
Consistent citation across search and generative surfaces
- 02
Demand from buyers already in a decision cycle
- 03
A defensible content and authority position
Deliverables
- —Technical and entity audit
- —Structured data and knowledge-graph alignment
- —Content architecture and editorial calendar
- —Authority and digital PR programme
- —Visibility reporting across search, GEO and AEO
Process
- 01
Entity audit
How search and generative systems currently understand your organisation — naming, structured data, third-party corroboration.
- 02
Demand mapping
We separate keywords with commercial intent from vanity volume, then map them to search, generative and answer surfaces.
- 03
Depth publishing
Fewer, deeper assets built to be cited: declarative claims, marked up, verifiable elsewhere.
- 04
Corroboration
Digital PR and citation building so independent sources confirm what your own pages assert.
Proof
Related engagement
A comparable mandate and the outcome it produced.
Questions
Frequently asked
- What is the difference between GEO and AEO?
- GEO optimises for inclusion in generative model answers; AEO optimises for extractable, direct answers. Both depend on structure, clarity and verifiable authority.
- When do results appear?
- Technical and structural gains land within weeks. Authority compounding is a six to twelve month horizon.
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Engage
Discuss seo / geo / aeo
A short, direct conversation about scope, timeline and whether this is the right investment for the outcome you want.